This month we ran a user group session on startups and windows azure. It was new thing for us. Ordinarily we’re chained to technology and developers seem to be most comfortable listening to this. I’ve been told that there is a entrepreneur in all of us but techies more than most seem to be affected by this characteristic. The reason for this is very simple – we have lots of ideas. We work in business areas where we can immediately see the value of a solution for cost-saving, optimisation, greater productivity etc. or simply as a pure enabler of something that hasn’t been possible to date.
I’ve had more startups than most. I seem to be most comfortable outside of the enterprise workplace. In 2001 I had my first taste of a startup after 6 years of contracting around the City. On Board Info Limited took me into the depths of “Hailstorm” or .NET My Services and we were firmly involved with Microsoft. I spoke at the PDC and decided and the autonomy I had was something I wanted to maintain. Unfortunately this all ended for the company prematurely and I went back to contracting for another 5 years. In 2006 I left the City again and decided I would setup up TemporalS with colleagues. It was my first struggle as a startup. We did pretty well but this ended prematurely as well. I set up Clarendon and got several clients and bits of pieces of consultancy under my belt and from 2009 built ShipTracker with my friend Phil in Omnecon, what followed was a myriad of startup ideas each great in their own right but all ahead of their time. Timing is everything with a startup when you don’t have the staying power of a big company.
Elastacloud is my latest venture with Andy Cross. We haven’t talked much about it because virtually everything is a trade secret now. Andy and I have spent a year becoming experts in HPC on Azure and by extension Hadoop. And by experts I don’t mean the single project that most big consultants do (mainly badly in my experience!) but we have spent months and months understanding every line of code through decompilation of our peers products and testing to know exactly how to build our solution. This is what you need to be successful – a complete understanding of what your technology is and does.
In our foray through this jungle we built Fluent Diagnostics and Fluent Management for the community. Both have recent releases which could be very valuable to other developers. The open source libraries themselves are not important but the low level knowledge you have to accumulate to get something to work properly is. This is why we’re happy these to stand in front of crowd and proclaim that we’re experts in azure management, deployment, diagnostics, HPC and Hadoop – because we are – because we took time away from earning and invested in these skills.
I meet a lot of people in this business that think they’re going to be the next Bill Gates with the next biggest idea from experience with their respective line of businesses. I don’t give people who talk without taking the plunge (and leaving their job and getting on with it) any time anymore because they are just talkers. Ideas mean nothing. I’ve found that the only thing that matters is getting on with it, taking the risk and taking each day as it comes. This approach is not for everybody and most people in life turn out to be not cut from this cloth which precludes them from doing nothing other than deluding themselves they’ll be the next biggest thing if they’re not content with their lot. People that build startups will eventually succeed in something because that’s their makeup they just get on with it and don’t waste time on talking.
It’s for this reason that I felt this user group meeting was a resounding success. Our first speaker Bindi Karia has a deep insight into what makes a startup tick. You can tell with Bindi when she speaks that her attachment to Bizspark and helping startups is more than just a job. She’s made links into the industry with VC’s and incubators that she’s fed back into the Bizspark program to nurse Bizspark startups into achieving sales and necessary expansion capital. It really showed me that Bizspark was not just a fire and forget registration process with some free software but a genuinely great program to foster a rich ecosystem of new companies. From everything Bindi was saying we have some great times ahead of us in the UK which looks to be a formidable software hub.
Mark Bower, CTO of CubeSocial, is a prime example of exactly what I wrote about above. Everybody in the audience really delved into Mark’s knowledge to see where the spark comes from in the aptly named Bizspark. I think the one thing that I understood very clearly from Mark is that there was not an area of the business and decision-making process over the last 18 months that he couldn’t recite verbatim. No question either technical or on the business was an effort for him because he has lived the evolution of CubeSocial and has been tied to every decision. A great speaker and startup. I look forward to inviting Mark back to the group in a couple of years when the offers start rolling in on their company and he can give us a true end-to-end perspective on the path to success!
Thanks to both of our speakers for the inspiration they gave to a bunch of geeks.